{"id":141318,"date":"2025-06-04T18:12:15","date_gmt":"2025-06-04T15:12:15","guid":{"rendered":"https:\/\/pozirk.online\/be\/news\/141318\/"},"modified":"2026-03-06T15:24:41","modified_gmt":"2026-03-06T15:24:41","slug":"%d1%81%d0%ba%d0%b0%d1%80%d0%b0%d1%87%d0%b0%d0%b5%d1%86%d1%86%d0%b0-%d0%ba%d0%be%d0%bb%d1%8c%d0%ba%d0%b0%d1%81%d1%86%d1%8c-%d0%ba%d1%80%d0%b0%d1%96%d0%bd-%d0%ba%d1%83%d0%b4%d1%8b-%d0%bf%d0%b0%d1%81","status":"publish","type":"articles","link":"https:\/\/pozirk.online\/be\/news\/141318\/","title":{"rendered":"\u0421\u043a\u0430\u0440\u0430\u0447\u0430\u0435\u0446\u0446\u0430 \u043a\u043e\u043b\u044c\u043a\u0430\u0441\u0446\u044c \u043a\u0440\u0430\u0456\u043d, \u043a\u0443\u0434\u044b \u043f\u0430\u0441\u0442\u0430\u045e\u043b\u044f\u0435\u0446\u0446\u0430 \u043f\u0440\u0430\u0434\u0443\u043a\u0446\u044b\u044f \u0431\u0435\u043b\u0430\u0440\u0443\u0441\u043a\u0430\u0433\u0430 \u043b\u0435\u0433\u043f\u0440\u0430\u043c\u0430 \u2014 \u0434\u0430\u043d\u044b\u044f \u0411\u0435\u043b\u0441\u0442\u0430\u0442\u0430 (\u043f\u0430\u0434\u0440\u0430\u0431\u044f\u0437\u043d\u0430)"},"content":{"rendered":"\n<p><strong>4 \u0447\u044d\u0440\u0432\u0435\u043d\u044f, <\/strong><strong><em>\u041f\u043e\u0437\u0456\u0440\u043a<\/em><\/strong><strong>.<\/strong> \u0423 2024 \u0433\u043e\u0434\u0437\u0435 \u043f\u0440\u0430\u0434\u0443\u043a\u0446\u044b\u044f \u0431\u0435\u043b\u0430\u0440\u0443\u0441\u043a\u0430\u0439 \u043b\u0451\u0433\u043a\u0430\u0439 \u043f\u0440\u0430\u043c\u044b\u0441\u043b\u043e\u0432\u0430\u0441\u0446\u0456 \u043f\u0430\u0441\u0442\u0430\u045e\u043b\u044f\u043b\u0430\u0441\u044f \u045e 73 \u043a\u0440\u0430\u0456\u043d\u044b, \u0433\u043e\u0434\u0430\u043c \u0440\u0430\u043d\u0435\u0439 \u2014 \u0443 77 (-5,2%), \u0432\u044b\u043d\u0456\u043a\u0430\u0435 \u0437 \u043f\u0440\u0430\u0432\u0435\u0434\u0437\u0435\u043d\u0430\u0433\u0430 <em>\u201c\u041f\u043e\u0437\u0456\u0440\u043a\u0430\u043c\u201d<\/em> \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u0434\u0430\u043d\u044b\u0445 \u041d\u0430\u0446\u044b\u044f\u043d\u0430\u043b\u044c\u043d\u0430\u0433\u0430 \u0441\u0442\u0430\u0442\u044b\u0441\u0442\u044b\u0447\u043d\u0430\u0433\u0430 \u043a\u0430\u043c\u0456\u0442\u044d\u0442\u0430.<\/p>\n\n\n\n<p>\u041f\u0430\u0432\u043e\u0434\u043b\u0435 \u0456\u043d\u0444\u0430\u0440\u043c\u0430\u0446\u044b\u0456 \u0411\u0435\u043b\u0441\u0442\u0430\u0442\u0430, \u0443 2022 \u0433\u043e\u0434\u0437\u0435 \u0430\u0439\u0447\u044b\u043d\u043d\u044b\u044f \u0442\u0430\u0432\u0430\u0440\u044b \u0433\u044d\u0442\u0430\u0439 \u0433\u0430\u043b\u0456\u043d\u044b \u044d\u043a\u0441\u043f\u0430\u0440\u0442\u0430\u0432\u0430\u043b\u0456\u0441\u044f \u045e \u201c\u0431\u043e\u043b\u044c\u0448 \u0447\u044b\u043c 90 \u043a\u0440\u0430\u0456\u043d\u201d.<\/p>\n\n\n\n<p>\u0414\u043e\u043b\u044f \u044d\u043a\u0441\u043f\u0430\u0440\u0442\u0430\u0432\u0430\u043d\u0430\u0439 \u043f\u0440\u0430\u0434\u0443\u043a\u0446\u044b\u0456 \u0437\u0430 \u043c\u0456\u043d\u0443\u043b\u044b \u0433\u043e\u0434 \u0441\u043a\u043b\u0430\u043b\u0430 65% (\u0443 2023-\u043c \u2014 \u201c\u0431\u043e\u043b\u044c\u0448 \u0437\u0430 80%\u201d).<\/p>\n\n\n\n<p>\u0421\u044f\u0440\u044d\u0434\u043d\u0456 \u045e\u0437\u0440\u043e\u0441\u0442 \u0440\u0430\u0431\u043e\u0442\u043d\u0456\u043a\u0430\u045e \u043b\u0435\u0433\u043f\u0440\u0430\u043c\u0430 \u045e 2024 \u0433\u043e\u0434\u0437\u0435, \u044f\u043a \u0456 \u045e 2023-\u043c, \u0441\u043a\u043b\u0430\u045e 44 \u0433\u0430\u0434\u044b. \u0423 \u0430\u0441\u043d\u043e\u045e\u043d\u044b\u043c \u0443 \u0433\u0430\u043b\u0456\u043d\u0435 \u0437\u0430\u043d\u044f\u0442\u044b\u044f \u0436\u0430\u043d\u0447\u044b\u043d\u044b \u2014 78,9% (79%).<\/p>\n\n\n\n<p>49,7% \u0440\u0430\u0431\u043e\u0442\u043d\u0456\u043a\u0430\u045e \u043c\u0435\u043b\u0430 \u043f\u0440\u0430\u0444\u0435\u0441\u0456\u0439\u043d\u0430-\u0442\u044d\u0445\u043d\u0456\u0447\u043d\u0443\u044e \u0430\u0434\u0443\u043a\u0430\u0446\u044b\u044e (44%).<\/p>\n\n\n\n<p>\u0425\u043e\u0446\u044c \u043d\u0430 \u0434\u043e\u043b\u044e \u043c\u0456\u043a\u0440\u0430\u0430\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u044b\u0439 \u043f\u0440\u044b\u043f\u0430\u0434\u0430\u0435 67,1% \u0433\u0430\u043b\u0456\u043d\u044b (66,6%), \u0430\u0441\u043d\u043e\u045e\u043d\u044b \u0430\u0431&#8217;\u0451\u043c \u0432\u044b\u0442\u0432\u043e\u0440\u0447\u0430\u0441\u0446\u0456 \u043f\u0440\u0430\u0434\u0443\u043a\u0446\u044b\u0456 \u0437\u0430\u0431\u044f\u0441\u043f\u0435\u0447\u0432\u0430\u044e\u0446\u044c \u0431\u0443\u0439\u043d\u044b\u044f \u043f\u0440\u0430\u0434\u043f\u0440\u044b\u0435\u043c\u0441\u0442\u0432\u044b \u2014 57,2% (61,7%).<\/p>\n\n\n\n<p>\u041d\u0430\u043c\u0456\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u044f\u0440\u044d\u0434\u043d\u044f\u043c\u0435\u0441\u044f\u0447\u043d\u0430\u044f \u043d\u0430\u043b\u0456\u0447\u0430\u043d\u0430\u044f \u0437\u0430\u0440\u043f\u043b\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u043d\u0456\u043a\u0430\u045e \u0433\u0430\u043b\u0456\u043d\u044b \u045e \u0441\u0442\u0443\u0434\u0437\u0435\u043d\u0456 \u2014 \u043a\u0440\u0430\u0441\u0430\u0432\u0456\u043a\u0443 2025 \u0433\u043e\u0434\u0430 \u0441\u043a\u043b\u0430\u043b\u0430 1.840, 8 \u0440\u0443\u0431\u043b\u044f (1.618,7; +13,7%).<\/p>\n\n\n\n<p>\u0421\u0442\u0430\u0440\u0448\u044b\u043d\u044f \u043a\u0430\u043d\u0446\u044d\u0440\u043d\u0430 \u201c\u0411\u0435\u043b\u043b\u0435\u0433\u043f\u0440\u0430\u043c\u201d \u0422\u0430\u0446\u0446\u044f\u043d\u0430 \u041b\u0443\u0433\u0456\u043d\u0430 <a href=\"https:\/\/pozirk.online\/ru\/news\/141158\/\">\u0437\u0430\u044f\u0432\u0456\u043b\u0430<\/a> 3 \u0447\u044d\u0440\u0432\u0435\u043d\u044f, \u0448\u0442\u043e \u045e 2024 \u0433\u043e\u0434\u0437\u0435 \u044d\u043a\u0441\u043f\u0430\u0440\u0442 \u043f\u0440\u0430\u0434\u0443\u043a\u0446\u044b\u0456 \u0430\u0431&#8217;\u044f\u0434\u043d\u0430\u043d\u043d\u044f \u045e \u043a\u0440\u0430\u0456\u043d\u044b \u0415\u045e\u0440\u0430\u043f\u0435\u0439\u0441\u043a\u0430\u0433\u0430 \u0441\u0430\u044e\u0437\u0430 \u043f\u0430\u0432\u044f\u043b\u0456\u0447\u044b\u045e\u0441\u044f \u043d\u0430 26% \u0456 \u0441\u043a\u043b\u0430\u045e \u201c\u0441\u0443\u043c\u0443 \u0434\u043e\u0441\u044b\u0446\u044c \u043d\u044f\u0434\u0440\u044d\u043d\u043d\u0443\u044e\u201d.<\/p>\n\n\n\n<p>\u041f\u0430\u0432\u043e\u0434\u043b\u0435 \u044f\u0435 \u0441\u043b\u043e\u045e, \u043f\u0440\u0430\u0434\u043f\u0440\u044b\u0435\u043c\u0441\u0442\u0432\u044b &#8220;\u0411\u0435\u043b\u043b\u0435\u0433\u043f\u0440\u0430\u043c\u0430&#8221; \u0430\u0436\u044b\u0446\u0446\u044f\u045e\u043b\u044f\u043b\u0456 \u043f\u0430\u0441\u0442\u0430\u045e\u043a\u0456 \u045e \u041d\u0456\u0434\u044d\u0440\u043b\u0430\u043d\u0434\u044b, \u041b\u0456\u0442\u0432\u0443, \u041f\u043e\u043b\u044c\u0448\u0447\u0443, \u041b\u0430\u0442\u0432\u0456\u044e, \u042d\u0441\u0442\u043e\u043d\u0456\u044e. &#8220;\u0411\u0430\u0447\u044b\u0446\u0435, \u0441\u0430\u043d\u043a\u0446\u044b\u0456 \u0451\u0441\u0446\u044c, \u0442\u044b\u043c \u043d\u0435 \u043c\u0435\u043d\u0448 \u043d\u0435\u043a\u0430\u0442\u043e\u0440\u044b\u044f \u043a\u0440\u0430\u0456\u043d\u044b \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0446\u0446\u0430 \u0431\u043e\u043b\u044c\u0448 \u043b\u0430\u044f\u043b\u044c\u043d\u044b\u044f \u0434\u0430 \u043d\u0435\u043a\u0430\u0442\u043e\u0440\u044b\u0445 \u0430\u0441\u0430\u0440\u0442\u044b\u043c\u0435\u043d\u0442\u043d\u044b\u043c \u043f\u0430\u0437\u0456\u0446\u044b\u044f\u0445&#8221;, \u2014 \u0441\u043a\u0430\u0437\u0430\u043b\u0430 \u041b\u0443\u0433\u0456\u043d\u0430.<\/p>\n\n\n\n<p>\u042f\u043d\u0430 \u0442\u0430\u043a\u0441\u0430\u043c\u0430 <a href=\"https:\/\/pozirk.online\/ru\/news\/141164\/\">\u043f\u0430\u0432\u0435\u0434\u0430\u043c\u0456\u043b\u0430<\/a>, \u0448\u0442\u043e \u043a\u0430\u043b\u044f 70% \u043f\u0440\u0430\u0434\u043f\u0440\u044b\u0435\u043c\u0441\u0442\u0432\u0430\u045e \u043a\u0430\u043d\u0446\u044d\u0440\u043d\u0430 \u043f\u0440\u0430\u0434\u0441\u0442\u0430\u045e\u043b\u0435\u043d\u044b\u044f \u043d\u0430 \u0440\u0430\u0441\u0456\u0439\u0441\u043a\u0456\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430\u0445 Wildberries, Lamoda \u0456 Ozon.<\/p>\n\n\n\n<p>\u0421\u044f\u0440\u043e\u0434 \u043f\u0430\u0441\u043f\u044f\u0445\u043e\u0432\u044b\u0445 \u043f\u0440\u044b\u043a\u043b\u0430\u0434\u0430\u045e \u043f\u0440\u0430\u0446\u044b \u045e \u0440\u0430\u0441\u0456\u0439\u0441\u043a\u0456\u043c \u0456\u043d\u0442\u044d\u0440\u043d\u044d\u0442-\u0433\u0430\u043d\u0434\u043b\u0456 \u044f\u043d\u0430 \u043d\u0430\u0437\u0432\u0430\u043b\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0456 \u201c\u0421\u0432\u0456\u0442\u0430\u043d\u0430\u043a\u201d (\u0416\u043e\u0434\u0437\u0456\u043d\u0430), \u0410\u0440\u0448\u0430\u043d\u0441\u043a\u0456 \u043b\u044c\u043d\u043e\u043a\u0430\u043c\u0431\u0456\u043d\u0430\u0442, Conte (\u0413\u0440\u043e\u0434\u043d\u0430), \u201c\u0411\u0435\u043b\u0432\u0435\u0441\u0442\u201d, \u201c\u041c\u0456\u043b\u0430\u0432\u0456\u0446\u0430\u201c. \u0413\u044d\u0442\u044b\u044f \u0432\u044b\u0442\u0432\u043e\u0440\u0446\u044b, \u043f\u0430\u0432\u043e\u0434\u043b\u0435 \u0441\u043b\u043e\u045e \u041b\u0443\u0433\u0456\u043d\u0430\u0439, \u043c\u0430\u044e\u0446\u044c &#8220;\u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u044b \u0440\u043e\u0441\u0442 \u0432\u044b\u0440\u0443\u0447\u043a\u0456 \u0430\u0434 \u0430\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436\u0430\u045e \u0437\u0430 \u0430\u043f\u043e\u0448\u043d\u0456\u044f \u0433\u0430\u0434\u044b&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>4 \u0447\u044d\u0440\u0432\u0435\u043d\u044f, \u041f\u043e\u0437\u0456\u0440\u043a. \u0423 2024 \u0433\u043e\u0434\u0437\u0435 \u043f\u0440\u0430\u0434\u0443\u043a\u0446\u044b\u044f \u0431\u0435\u043b\u0430\u0440\u0443\u0441\u043a\u0430\u0439 \u043b\u0451\u0433\u043a\u0430\u0439 \u043f\u0440\u0430\u043c\u044b\u0441\u043b\u043e\u0432\u0430\u0441\u0446\u0456 \u043f\u0430\u0441\u0442\u0430\u045e\u043b\u044f\u043b\u0430\u0441\u044f \u045e 73 \u043a\u0440\u0430\u0456\u043d\u044b, \u0433\u043e\u0434\u0430\u043c \u0440\u0430\u043d\u0435\u0439 \u2014 \u0443 77 (-5,2%), \u0432\u044b\u043d\u0456\u043a\u0430\u0435 \u0437 \u043f\u0440\u0430\u0432\u0435\u0434\u0437\u0435\u043d\u0430\u0433\u0430 \u201c\u041f\u043e\u0437\u0456\u0440\u043a\u0430\u043c\u201d \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u0434\u0430\u043d\u044b\u0445 \u041d\u0430\u0446\u044b\u044f\u043d\u0430\u043b\u044c\u043d\u0430\u0433\u0430 \u0441\u0442\u0430\u0442\u044b\u0441\u0442\u044b\u0447\u043d\u0430\u0433\u0430 \u043a\u0430\u043c\u0456\u0442\u044d\u0442\u0430. \u041f\u0430\u0432\u043e\u0434\u043b\u0435 \u0456\u043d\u0444\u0430\u0440\u043c\u0430\u0446\u044b\u0456 \u0411\u0435\u043b\u0441\u0442\u0430\u0442\u0430, \u0443 2022 \u0433\u043e\u0434\u0437\u0435 \u0430\u0439\u0447\u044b\u043d\u043d\u044b\u044f \u0442\u0430\u0432\u0430\u0440\u044b \u0433\u044d\u0442\u0430\u0439 \u0433\u0430\u043b\u0456\u043d\u044b \u044d\u043a\u0441\u043f\u0430\u0440\u0442\u0430\u0432\u0430\u043b\u0456\u0441\u044f \u045e \u201c\u0431\u043e\u043b\u044c\u0448 \u0447\u044b\u043c 90 \u043a\u0440\u0430\u0456\u043d\u201d. \u0414\u043e\u043b\u044f \u044d\u043a\u0441\u043f\u0430\u0440\u0442\u0430\u0432\u0430\u043d\u0430\u0439 \u043f\u0440\u0430\u0434\u0443\u043a\u0446\u044b\u0456 \u0437\u0430 \u043c\u0456\u043d\u0443\u043b\u044b \u0433\u043e\u0434 \u0441\u043a\u043b\u0430\u043b\u0430 65% (\u0443 2023-\u043c 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